Imagine you’re using a 3 minute break to find an answer you need.
You come upon a promising article. You notice the sidebar scroller is tiny. This article is a mega, mega article.
You sigh slightly and look at your watch, but you want to read. So you start in.
After about 3 minutes you realize that although this article is relevant, you have to plow through many paragraphs to get to the meat of the article. You skim down to the conclusion and close the tab. You don’t bother bookmarking the site.
Has this ever happened to you?
I bet it has, there is an epidemic of overly long blog articles. That’s because it’s become popular not to write for YOU anymore.
Who are you writing for?
If the answer is Google, then plan on writing 2000-2500 words per post. This will maximize your search rankings.
As the word count increases to about 2500 words, rankings improve. After this, they fall off.
Unfortunately this has resulted in a massively bloated articles out there.
- Lists that scrape the dregs for ideas.
- Articles that repeat themselves.
- Explanations that are too long and not relevant
- You’ve probably run into articles like these.
- They are long just for the sake of being long without being more useful.
On the other hand.
If you are writing for real people to read, your approach will be vastly different.
Then you will
- write until your ideas are clearly expressed without extra fluff.
- respect that your readers are busy people and have limited time and attention.
- be concise and clear.
- Not repeat your points unnecessarily
- be engaging, delightful, and welcoming
- keep your language simple and only use technicals if your blog is for technical people.
- be careful overloading with graphs and pie charts and all that, unless you are certain your audience wants that.
- use headers that point the way
- no walls of text. Break it up.
- give them your ideas and leave them time to put them to use.
When you start your articles, think of your reader first and foremost.
Like you, they have too much to do in a day.
They are stressed, they have tons of messages and bleeps to handle. They need information that is ready and easily digested, and doesn’t take an eon to get through.
You don’t need to skimp on article length
The beauty of keeping your reader in mind is that you will write articles that are appropriate to the the topic. Some will be long and meaty, others will be short but pack a punch with a great idea.
Most important is to leave them wanting more. This will create loyal blog readers that come to you for advice and help with their problems.
Avoid writing for google. It won’t make your readers happy.
Instead write articles with well-expressed ideas and thoughts that your readers will love and be inspired by. They can be whatever length they need to be, just don’t bloat them with repetition and overly obvious ideas.
Try to inform, delight and make them curious for more!
Happy writing, everyone!